Premise of the Book
Mass marches and demonstrations convey simple messages, but can lose their way as indignation quiets down. Four principles of group activity turn interest into sustained commitment. People need an inspiring vision of long-term values and needs to motivate their effort, continued learning about how to build a movement and address issues, activity that applies to society what they learn, and mutual support of a positive internal group life.
The book shows you the steps of leading others to share your dedication to a goal, how your vision of achieving change gives others confidence, helping you, how simple actions spur people's interest in participating, how learning together fuels both your message to society and the bonds people develop, and how support for each one's effectiveness binds the group together. You will learn how to apply the many activities familiar to political campaigns, but for the wider purpose of designing the society you want.
The author, Dr. John Jensen, mines a rich field of individual and group psychology to explain important guidelines for generating a successful movement. He vividly presents critical factors of communication and conflict resolution seldom translated from the professional arena into layman's use. A former Catholic priest, a clinical psychologist, and an educational consultant, he has worked extensively with groups in efforts for social change.